In 2019 Cannes Lions booked Alexander Nix. Yep, the Steve Bannon loving, far right funded, disgraced Cambridge Analytica boss under investigation in the E.U. and the U.S.

And why was the man who stole 80million Facebook profiles at Cannes? To speak about the morality of data.

WTF?

No one seemed to be talking about it. So I cut my very first Cannes Lion in half. Sent it back to Cannes Lions Chairman Philip Thomas along with an open letter to the press.

A Guardian journalist picked it up. And suddenly everyone was talking about it. And before long…. Nix, got nixed.

Result!